Taeyoon Choi compares computer structure to a city so that his readers can easily understand what he is saying. Microchips are simple at the start of computer invention, but as technology advances, they become more detailed and complex for suiting people's needs.
Berners Lee wants to make sure this thing we’re all connecting to is truly working for us, as individuals: “I want to challenge us all to have greater ambitions for the web. I want the web to reflect our hopes and fulfill our dreams, rather than magnify our fears and deepen our divisions.
“Metaphor unites reason and imagination,” says George Lakoff and Mark Johnson in their book, Metaphors We Live By (1980). “Metaphors are not merely things to be seen beyond. In fact, one can see beyond them only by using other metaphors. It is as though the ability to comprehend experience through metaphor were a sense, like seeing or touching or hearing, with metaphors providing the only ways to perceive and experience much of the world. Metaphor is as much a part of our functioning as our sense of touch, and as precious.”
A website helps us present and developed our identity. We incorporate our ideas and thoughts into the website structure. Storytelling, building creativity, and shaping imagination are all part of it. This is a place where we present ourselves to visitors, and where we communicate. By sharing information, we narrow the distance between people all over the world, and the increasing knowledge allows us to enrich this space.
It’s talking to a visitor.
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interactive & informal
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Would display each and every keystroke in the real-time
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Boredom is often replaced by anticipation
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Make people expect the following content → relates to how social media post works
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Seek to appeal to and produce a sense that something important is just about to happen.
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As the size of the group increases, the relevance of each utterance to the individual often reduces, and the steam of notifications for each trivial comments increases.
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This interaction makes the visitors experience the things the website discusses.
Linkedin is increasingly morphing into a pastiche of Facebook Some web added more features to their website in order to increase the users, but it may confuse the visitor and simultaneously lost its clarity.